Google and other search engines, do not differ if a site is intentionally doing excessive optimization ways to trick the search engines, this can be considered the result of good intentions, then whatever your motivation, do not forget to wear sensible way and remember! do not exceed the rule. Here's illegal tricks google adsense.
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Keyword Density or Keyword Stuffing
Sometimes an SEO expert to do it beyond the limits of ethics in order to boost their client sites in top positions using unethical practices, such as Keywod Stuffing. Keyword stuffing is considered as an unethical practice because you basically do is write down as many keywords that are not related to the website itself to trick users into search engine, this activity often make users SE (Search Engine) astray.
Doorway Pages and Hidden Text
Another common keyword is doorway pages. Before Google introduced PageRank algorithm, doorways were a common practice and then he was not considered an illegal optimization. A doorway page is a page created specifically for search engines not to humans, use to get the best position in search engines and deceive users to come to the website.
Keywords Though still the recommended way, but relying solely on keywords to determine the best position your site, is wrong. So doorway pages is not the best way to get high traffic for your site, but if you use it, do not blame Google if you punish.
There is a another technique which is almost similar to the doorway page that is hidden text, which is not visible to humans but is included in the HTML page source, to trick the search engines that these pages are keyword-rich. Actually, doorways and hidden text can not be (difficult) if qualified as a way of optimizing the site, but they are more reasonable in kualifikasikan as a technique to manipulate and trick users into search engine, with the legal consequences of your site by Google, Yahoo and MSN.
Field duplicate (Duplicate Content)
The content (content) website is the most important thing in SEO, but not duplicate the text / content. In Google's rules, duplicating the same text means the text is a different page on same site. If you copy and paste the same paragraphs from one page else on your site, then you might expect your site's rank dropped. Most SEO experts believe that the technique combines the text / content is not a duplication of text and there are many examples of this.
If combining the text / content categorized as a duplication of text then the site news agencies are the first sites will drop its ranking on search engine results. But it does not hurt, to check if your site has duplicate content with other sites, at least, somebody might be illegally copying the contents of your site and you do not know. Similar Page Checker Tool Similar Page Checker can help you to find out if there's another site that is illegally copying the contents of your site.
Spam Links
Link Spam is another major problem in SEO tool, SEO tool like the others, it can be used or misused. While backlinks is important (for Yahoo backlinks are important as quantity, while Google is more important what sites backlinks come from), has dozens of backlinks from a link farm or from a site that has been in the same backlist you requested punished by Google.
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