Hary Tanoesoedibjo MNC Group CEO believes he has a giant media company able to explore and master the market in Asia Pacific. Hary even dare to claim that the MNC has become Southeast Asia's largest media as if viewed on the basis of content.
That, said Hary, caused 60 percent of the world population are in Asia Pacific. And among the most widely available in Indonesia.
This was disclosed by the CEO MNC Group Hary Tanoesoedibjo when the opening speaker (keynote speaker) in the event of communication week FISIP University of Indonesia (UI) in Depok, West Java. Hary said that talking about the media, the most superior to the national scale is the medium of television.
According to him, other media either print or radio still be local, not national. Therefore, MNC Group adds great strength and is committed to continue to focus on advancing the world of television media.
"In Indonesia the number of large populations, their consumption is also large, more than 80 percent of its population under 50 years old, still young and patternnya spending more on television, in contrast with Europe is more mature, talk the media means talking about taste," he said at the building Center for Japanese Studies (PSJ) UI, Depok, on Friday (03/11/2011).
He said that ad spending on average every year for the television media in Indonesia to grow to 12 percent, and this year is expected to grow to 15 percent.
"Advertising spending in 2011 is estimated to exceed 6.7 percent of economic growth, because that television is the medium forward rapidly. Indeed there is no national newspaper, the only national television, "he said.
Compared with other media, he said, more than 70 percent more glance at the television ad. Radio, billboards, and online, he added, is still relatively small.
Source : Okezone.com
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